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| | | Academic Status: Faculty/Administrator | My name is Ingrid Fray and I am a Professor at St. Johns University within the Department of Management at the Tobin School of Business. I am also a Doctor of Management Student at the University of Maryland.
Currently, I teach organizational behavior, ethics, strategy, human resource management and business 101. My goal is to finish my program at the University of Maryland and better expand my level of management and share that with my students as well as my past business experience.
Formerly, I was the President and Founder of Dress for Success Nassau County, an affiliate office of Dress for Success Worldwide, a non profit organization that provides business appropriate clothing for low-income women seeking employment.
I founded this office in 2003 out of the trunk of my car, later expanding to two locations. My office served a little over 400 low-income women a year, providing them with resume writing/interview skills, business attire and personal products to help them gain employment. Our goal was to help low-income women transition from welfare to work.
Prior to working at St. Johns and founding Dress for Success Nassau County, I worked on the institutional trading desk at Oppenheimer & Co. on Wall Street. However, I really loved marketing and wanted to pursue a career in Advertising, so after leaving Oppenheimer, I went to work for Warwick Baker & O'Neil Advertising on such brands as Lysol and Blue Cross/Blue Shield.
After a wonderful five years at Warwick, I moved on to philanthropy and went to work at Philip Morris in their domestic violence and womens programs division, aiding non-profits expand their help towards the needy by providing support and advertising materials for their clients. My most successful project was the organization and development of the Philip Morris domestic violence brochure, which was put in every bathroom stall throughout worldwide, where women could find information about domestic violence service and help. |  |  |
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STJBloggers > Ingrid Fray
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2/19/2010
Hi everyone, Professor Fray here again. The sun is shining, the campus is buzzing, everyone is smiling, my kind of day J. I know everyone couldn’t wait to find out how I included Lady Gaga in my lecture. She always gets everyone talking, doesn’t she! Anyway, in my strategy class we were discussing how companies compete and get people to remember them. I didn’t want the lecture to be boring so I prepared a lecture on competitive analysis and used GAGA as an example. Do you think GAGA’s “attire” is strategy related, or is that who she really is? What do you guys think?
The class was split, but I want to know your thoughts?! Want to know what I think, it’s a little of both. How does a company remain competitive, by carving a niche. GAGA has carved a niche in the music industry as being innovative, she appeals to different audiences and is pro-active, she anticipated a change, which is what makes a company successful. I don’t actually know if that’s what she did, but hey, we studied a lot of strategy concepts and I used the music industry as an example. But I was happy with the participation! This is one lecture where everyone spoke.
Good Day everyone,
I hear we are expecting another snow storm. Don’t put those shovels away yet. Talk to you later! 2/12/2010
Hi everyone, Professor Fray here. It seems like winter will never end and the snow just keeps piling up, but that’s why it’s called WINTER! Anyway, I am having a great semester. I’m teaching two freshman classes (Intro to Business), a strategy class and an Administrative Management class. I always want my students to get the most of the hour and ten minutes they are with me. Although I love the textbooks I feel this semester things need to be spiced up. I always discuss my personal experiences such as working at Philip Morris, Oppenheimer (Wall Street) and Estee Lauder, but I thought to myself, what else can I do? How will I get them really talking!
Then it came to me. Everyone always likes to discuss current topics or the latest trends. So that’s why I’m going to do case studies this semester. An analysis of companies, their problems, trends etc. I thought that companies like the closing of Circuit City, the always evolving Apple computer, of course who is not talking about Toyota and Oh Yeah, Lady Gaga. I’ll get to Lady Gaga in my next post. So stay tuned!
Talk to you later!
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